The World of Digital Marketing

  Where does customer experience end and digital marketing begin? In today’s customer-centric world, the two practices are increasingly intertwined. One thing experts agree on is all digital marketing activities should be conducted through the lens of customer experience. After all, the goal of digital marketing is to help establish long-term relationships with individual customers, which can in turn support the renewed purchase of products and services as well as open the door to potential upselling and cross-selling opportunities. Each customer’s relationship with an organization is a sum of all their experiences starting with initial brand awareness and lasting all the way through to their post-purchase level of engagement, said Dutta Satadip, a CX thought leader who has built customer experience organizations at Pinterest and Google. “As more products are becoming subscription-based and companies are trying to reach customers directly, focusing on branding and acquisition ...

 You need a plan. If you’re reading this, you already know the marketing value of exceptional content.  It’s true—Content is your moneymaker. Content is also your sales pitch. It’s your billboard, brochure, and portfolio – rolled into one.  However, content without structure is like a ship without a captain. Your content’s effectiveness is steered by your developmental approach to reachingyour audience.  Whether you’re a blogger, marketing professional or a social media strategist – you need strong content that’s organized by a content development strategy. As I said, you need a plan. However, what does an optimized development plan look like? It reaches a broader audience through organic publicity. It tailors your content for different readers. It helps generate fresh, competitive content—On deadline! Helps to establish trust. Converts visitors into repeat (paying) customers. In other words, you need well-written, actionable and shareable content that educates read...

   It's almost to the end of 2020. Huge impact to digital marketing has moved on to the world on a massive level.  Looking at advertising alone, these eMarketer predictions show how the duopoly of  Facebook and Google dominate paid media investments online , although offline media buys remain important for many larger brands. It doesn't matter what your industry is, or what products and services you offer - digital marketing trends cannot be ignored.  What most marketers ignored as a smartphone gimmick only a few years ago has now evolved into voice search, which is growing rapidly – and this is just one needle from the haystack. Gartner defines personification as: “the delivery of relevant digital experiences to individuals based on their inferred membership in a defined customer segment, rather than their personal identity”. 1.     Facebook still the Kingpin Facebook still rules the Online world, but not for long as per the survey. According to ...